︎ O Boticário has decided to venture into the metaverse to promote its two new fragrances from the Egeo perfume line, which is popular among young people. To do so, the brand has created a universe within the metaverse and partnered with Pixel Hunters. As a result, Egeo has gained two creative maps with multiple challenges in the game Fortnite.
Both maps were developed based on the perfume line releases. In the case of the Choco Mint fragrance, the Mint Challenge Run universe features an obstacle race as a challenge, with time being the greatest opponent. Similarly, the Berry Prop Hunt, inspired by the Choc Berry fragrance, brings a hide-and-seek game mode from Fortnite to be played in groups.